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A vast majority of users feel that legislation should be enacted to protect personal privacy, with 39% and 33% agreeing strongly and somewhat respectively, that there should be new laws to protect privacy on the Internet. These figures are higher in the US over European respondents and older respondents tended to disagree more.
The rights of a content provider to resell user information was one of the most controversial topics in this survey. 82% of novices, and 79% of experts felt that information provided to sites online should not be resold.
A recent Business Week/Harris poll also revealed that 2/3 of users who are currently not "online" would be more likely to start using the internet if the privacy of their "personal information and communications would be protected." It was found that cost, complicated technology and fear of "spam" came in well behind privacy issues as the major reason individuals are choosing to stay off the Net.